Aya Nakamura, born Aya Danioko in Bamako, Mali and raised near Paris, rose to fame in France in the late 2010s. Her 2018 album Nakamura and the hit single Djadja made her one of the most streamed French-language female artists in the world, followed by songs such as Pookie and Sucette. Blending Afropop, R&B and pop with French slang, her short hooks travel easily on social media, where clips are reused in dance routines, edits and reaction posts long after the original releases.