This audio is associated with online football meme culture around Jude Bellingham and the fan nickname “Belligol,” a playful way of framing him as a reliable scorer. The Portuguese phrase “é ele” adds a South American commentary feel that helps the clip land in short-form edits. It spread through reposted goal videos, reaction memes and football compilations, especially on social platforms where short chant-style sounds are used to punch up highlights. It remains popular because it is brief, recognizable and instantly communicates big-match excitement.