Big Justice is the son in the A.J. and Big Justice duo, better known online as the Costco Guys, who went viral on TikTok in 2024 for enthusiastic food reviews and their catchphrase energy around bringing the boom. This seasonal clip takes that same loud, joyful delivery and applies it to a Christmas tree lighting, which helped it spread as a short holiday sound on soundboards and in edits. Its appeal is timing rather than length, giving creators a familiar viral voice to signal a celebration starting.
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Big Justice announcing it is time to light the tree in a short festive voice clip, used for Christmas reveals, holiday edits and family celebration posts.
The sound is Big Justice delivering his line about lighting the tree with big, cheerful energy in just three seconds. His voice is loud, upbeat and instantly recognisable to fans of the Costco Guys, turning a simple holiday moment into a mini event. There is no build-up, just the announcement landing like a cue for lights, reactions and celebration. Creators use that burst of excitement to make an ordinary tree switch-on, decoration reveal or family clip feel much bigger and funnier than it really is for viewers watching.
