Big Time Rush was a Nickelodeon musical sitcom that aired from 2009 to 2013, following four friends forming a boy band, with Kendall Schmidt, James Maslow, Carlos PenaVega and Logan Henderson playing both the characters and the real-life group. Its theme song opened every episode with the chant-like oh oh oh hook, which became one of the show's most imitated signatures. As 2000s Nickelodeon nostalgia surged on TikTok and YouTube, the chant resurfaced in reunion edits, throwback compilations and meme intros, keeping it familiar to viewers who never watched the original run.