Kisuke Urahara is a major character in Bleach, the manga by Tite Kubo that became a long-running anime series beginning in 2004. As the owner of the Urahara Shop and a former captain in the Soul Society, he is known for his relaxed manner, hidden knowledge and habit of staying several steps ahead of everyone else. Short clips of the character circulate widely in anime edits and reaction videos, where his calm confidence makes even a brief sound instantly recognisable to Bleach fans.