Boats 'n Hoes comes from the 2008 comedy Step Brothers, starring Will Ferrell as Brennan Huff and John C. Reilly as Dale Doback. In the film the adult stepbrothers form Prestige Worldwide and pitch their entertainment company with a homemade music video filmed on a boat. The chant became one of the movie's most quoted bits, spreading through clips, GIFs, and edits long after release. It remains popular because even people who have not seen the full scene recognise the bragging tone and use it as shorthand for over-the-top boat life.