Boris is an Italian satirical television comedy about the cast and crew making a terrible low-budget soap opera, first broadcast in 2007 and later revived for a fourth season in 2022. Francesco Pannofino stars as René Ferretti, the cynical director constantly shouting orders and insults across the set. Short outbursts like this one became favourite quotes among fans, shared in edits and reaction videos because Ferretti's rage sums up the show's backstage chaos. His delivery turned a simple Italian insult into a recognisable shorthand for a production going badly wrong.