The clip comes from a Portuguese language broadcast moment shared online as cara reporter tomando susto, which translates to a reporter taking a fright. Its exact programme and date are not documented, so it spread mainly as a short reaction sound on meme soundboards and in Brazilian editing circles. Because it lasts only about a second, creators reuse it as a universal startled reaction, similar in spirit to other sudden suspense and jump scare sounds used to puncture a calm scene with instant panic.