The chime is associated with Disney's Cinderella and the clock tower that marks midnight in her story, the moment when the spell is due to end. That connection has made the tolling bell a shorthand online for running out of time, and it is widely shared as a standalone sound effect for edits, memes and short videos. Because the sound is instantly recognisable without any words, creators keep returning to it whenever they need a clear, dramatic signal that time has almost expired.