The clip comes from the Brazilian Portuguese dub of Spy Kids 3-D: Game Over, released in Brazil as Pequenos Espiões 3 in 2003. The line ele com certeza é o cara is spoken during the film as a confident identification of a character, and the Portuguese dub gave it a memorable, declarative tone. Short excerpts later circulated on Brazilian soundboards and in meme edits, where the phrase was detached from its original scene and reused whenever someone needed an overconfident way to single out a person as the one.