The phrase comes from H.P. Lovecraft's Cthulhu mythos, where fhtagn is linked to the dreaming god Cthulhu waiting beneath the sea in the sunken city of R'lyeh. Lovecraft introduced Cthulhu in his 1928 story The Call of Cthulhu, and later writers, games and internet creators kept the name and chant alive as shorthand for ancient, incomprehensible horror. Online, the short chant circulates as a reaction sound for moments that feel ominous, forbidden or absurdly overpowered, which is why it still appears in horror edits, gaming clips and meme videos today.