This kind of elongated city-name shout lives mainly as a fan-made sports meme rather than a broadcast call. Short Detroit chants circulate on soundboards and short-form video as hype audio for Detroit sports edits, often layered over crowd cheering beds or highlight cuts. The stretched spelling mirrors how fans type the yell in comments and captions. Because it is generic and instantly readable as city pride, creators keep reusing it for gameday posts, rivalry jokes and Detroit-themed montages.