Diablo 3, Blizzard's action role-playing game released in 2012, uses distinct sounds for each tier of loot, with the legendary drop getting the most celebratory cue. As players recorded boss kills and farming runs, the chime became instantly recognisable to the game's community as a sign of rare success. It later spread beyond Diablo itself, appearing in gaming montages, reaction videos and streams where creators borrow it to mark any lucky or rewarding moment, even when the game on screen is different.