Short clips of celebrities saying a single judging word became a staple of meme editing in the late 2010s and early 2020s, shared first on Vine and later on TikTok and YouTube Shorts. This Drake clip spread in that same wave, passed around on soundboards alongside other short reaction staples like bruh and emotional damage clips. Its appeal is its brevity and recognisable voice, so viewers get the joke instantly even on mute-adjacent edits. It remains popular because awkward moments are a constant source for reaction content online.