The phrase and heavy drop are closely associated with dubstep culture popularised by Skrillex in the early 2010s, when exaggerated bass drops became a signature of electronic dance music online. Short clips of the build and impact spread through gaming videos, Vine edits and meme compilations because the timing is easy to match to a visual change. Even as dubstep trends shifted, the drop that bass moment stayed useful as a universal cue for hype, surprise and over the top energy in short form video.