É o Frank is a short Portuguese phrase meaning It's Frank, and online it circulates mainly as a brief voice meme rather than as a quoted line with a widely documented source. Its appeal comes from its simplicity: anyone can reuse it to name, introduce or summon a Frank, whether that is a friend, a character or an in-joke, without needing context from a longer scene. Because the clip is under a second long, it fits easily into reels, edits and reaction videos, where a fast, recognisable tag can carry a joke on its own.