The phrase is associated with Brazilian creator Muca Muriçoca and his Bala do Amor material, where his dry, deadpan style turned short spoken reactions into shareable moments. Once isolated from longer videos, É, realmente began circulating on Brazilian social media as a standalone reaction sound, especially in meme edits and short-form videos. Its appeal has lasted because the line is short, instantly recognisable to his audience, and flexible enough to fit almost any ironic agreement, from gaming fails to everyday excuses.