The phrase comes from Orbit chewing gum advertising, where it was used as a concise tagline encouraging people to chew the gum after eating and drinking. The slogan's simple three-step structure made it easy to remember and repeat, and it became closely associated with the brand's clean, fresh image. As short advertising clips began circulating online, the line was lifted into memes and video edits, where its brisk rhythm works as a punchline after food scenes. It remains useful because the reference is instantly recognisable even without showing the original advert.