The Ice Bucket Challenge became a global viral phenomenon in the summer of 2014, when participants filmed themselves pouring ice water over their heads and challenged others to do the same or donate to ALS research. The format spread rapidly across social media, turning a charity fundraiser into a shared internet ritual. This short Thai clip keeps that reference alive as a compact spoken nod to the trend, and creators still reuse it because the challenge remains instantly recognisable even years later, especially in donation and throwback edits.