The phrase comes from Russian internet slang where calling unfamiliar people or characters Pokemon is a playful way to say they look strange and hard to identify. Borrowed from the long running Pokemon franchise, the comparison spread through Russian speaking meme pages, chats and short video edits rather than from one confirmed scene. Its short length and clear questioning intonation made it easy to reuse as a soundboard clip, and it remains popular for reaction moments where something appears so odd that a normal comment would feel too flat.