The line comes from FlightReacts, a streamer and YouTuber known for loud, expressive reactions to videos and viral moments. His disgusted delivery turned a throwaway insult into a reusable reaction sound that spread through short-form edits, reaction videos and soundboards. Creators now use it as shorthand for secondhand embarrassment or disgust, because the voice alone tells viewers exactly how to feel about what they just saw. Its popularity has endured because it is short, instantly recognisable and easy to drop into almost any cringe compilation. It is used in the same compilations as eww brother eww, another short disgusted reaction.