Ibrahim Tatlises is one of the most famous Turkish arabesk singers, and Neye Yarar is one of his well known tracks. Sped up remixes of his songs became a recurring format in Turkish meme culture on TikTok and YouTube, often mashed with unexpected western vocals like Snoop Dogg for comedic contrast. The format thrives because the clash of melancholic Turkish vocals and fast hip hop delivery is instantly funny, and the short loop makes it perfect for meme edits and short form videos that need quick energy.