The Angry Video Game Nerd is the foul-mouthed reviewer created by James Rolfe, who began posting profanity-filled reviews of bad retro games online in the mid-2000s. His exaggerated anger at glitchy cartridges, impossible difficulty and lazy sequels became his trademark, and short bursts of his swearing were soon clipped for reaction videos, edits and soundboards. The appeal has lasted because the character turns familiar gaming frustration into comedy, so a few seconds of his rant can instantly set up a fail, a bad port or a nostalgia-fuelled review.