Faygo is a soft drink brand founded in Detroit in 1907, long associated with Michigan and later embraced in hip hop culture. The name reached a new global audience in 2020 when Lil Mosey's Blueberry Faygo spread widely on TikTok and streaming platforms, turning the drink into a musical hook. Short clips named simply Faygo are usually shared as that catchy refrain, reused in edits, dances and montages rather than as a sound effect, which explains why the name alone is enough for listeners to recognise it.