Final Fantasy XIV is Square Enix's long-running online RPG, first relaunched successfully as A Realm Reborn in 2013 after its troubled 2010 debut. The game is known for its heavily British-flavoured English voice acting, full of regional slang and dry understatement, which makes a throwaway line like ah bugger it easy to clip out of context. Shared on soundboards and in Discord servers, it has become shorthand among players for a failed pull, wasted effort, or a decision made out of pure spite and exhaustion.