Fallout 3, released in 2008, takes players to Vault 108, a failed cloning experiment where every surviving resident is a copy of a man named Gary. The clones never learn normal speech and communicate almost entirely by shouting Gary at each other, which turned the vault into one of the game's most memorable and unsettling locations. Players shared the encounter in videos and soundboards, and the single-word shout survived as a shorthand joke for repetition, confusion and identical characters in gaming culture.