The phrase became famous through American boxing announcer Michael Buffer, who began using 'Let's get ready to rumble' in the 1980s and later trademarked the line. Delivered before major boxing and wrestling main events, it crossed into pop culture through television, films and the 1999 boxing video game Ready 2 Rumble Boxing. Online, creators shortened the moment into a reusable hype clip for mock fights and competitive edits, where the familiar call instantly signals that two sides are about to face off, even when the contest is deliberately trivial.