Gillberg was played by Duane Gill in the WWF during the late 1990s Attitude Era as a direct parody of WCW star Goldberg. Where Goldberg had elaborate pyro, security escorts and an undefeated streak, Gillberg had sparklers, a misted entrance and constant losses, making him a cult comedy figure. He held the Light Heavyweight Championship and later returned for nostalgia appearances. The stretched name chant copies the famous Goldberg crowd chant, which is why wrestling fans still use it for ironic entrances and throwback edits today.