The clip is built around the Georgian phrase xo ar gixmar, associated online with Grisha Oniani, whose name is used to label the sound on soundboards. With no longer source recording widely documented, the short line has spread mainly as a shareable reaction button, passed between Georgian-speaking users on social posts, chats and meme pages. Its appeal rests on the shared recognition of the phrase itself rather than a film or show scene, which is why it keeps resurfacing as an inside joke for quick teasing replies.