The Grubhub Delivery Dance commercial first aired in late 2020, showing animated customers dancing wildly after ordering food to the song Soy Yo by Bomba Estéreo. In early 2021 clips of the ad spread across YouTube, Twitter and TikTok, where users mocked its exaggerated happiness, edited the characters into other scenes and reposted increasingly degraded copies. The low quality version became part of the humor itself, and the audio is still used as shorthand for forced, cringeworthy advertising and over the top celebration.