Grupo Nectar is a Peruvian cumbia group formed in the mid 1990s by singer Jhonny Orosco and fellow musicians, becoming one of the most popular acts in Peruvian popular music. Songs like El Arbolito helped them reach audiences across Latin America through radio, television and live shows. Short excerpts of their music now circulate online as soundboard clips and meme audio, shared by fans for parties, edits and nostalgic posts where a recognisable cumbia hook instantly signals celebration and dancing.