Grand Theft Auto V was released by Rockstar Games in 2013 and its Wasted death screen became one of gaming's most recognisable failure images. The accompanying sound was widely ripped and shared on soundboards and in video edits during the game's long popularity on YouTube and streaming platforms. Creators began applying it outside gameplay, placing it over real life accidents and sports mistakes for comic effect. It remains popular because the reference is instantly understood, even by viewers who have not played the game in years.