Warhammer 40,000: Dawn of War is a 2004 real-time strategy game by Relic Entertainment where infantry squads have a morale value separate from health. When Imperial Guard Guardsmen take heavy fire, that morale can break, forcing the unit to flee and triggering panicked voice lines like this one. Clips from the game have circulated for years in the Warhammer 40K community, in battle reports, memes and gameplay edits, where this break cue is reused as shorthand for any hopeless retreat.