Team Fortress 2, released by Valve in 2007, built a lasting meme culture around its nine playable classes, and Heavy became one of its most recognisable voices thanks to his deep accent and overconfident personality. Short voice clips from the game travelled from in-game taunts and gameplay videos to soundboards, reaction edits, and short-form videos, where they were reused far beyond the original matches. This clip endures because it is instantly recognisable, very short, and easy to drop onto a winning moment without needing any context from the game itself.