Humiliation comes from id Software's Quake multiplayer series, most famously Quake III Arena released in 1999, where an announcer judged notable moments during deathmatch play. A gauntlet kill earned the callout because the gauntlet was the starting melee weapon and beating a fully armed opponent with it was considered especially embarrassing. As gameplay videos, frag movies and later short memes spread online, the isolated voice line escaped the game and became a general reaction for any lopsided or clumsy defeat, long after players stopped hearing it in matches.