Place this clip near the end of a rivalry edit, after the buildup and just before the result is shown. Open with a dramatic dun dun dun sting to raise the stakes, then follow this line with a classic punch sound as the payoff lands.
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This 1.5-second clip is Khabib Nurmagomedov calmly telling Conor McGregor's supporters he will smash their boy, delivered in a low, heavily accented voice over crowd noise. It feels cold, confident and threatening rather than loud, like a warning issued without raising his voice. He said it at the UFC 229 weigh-in in October 2018, the night before defending his lightweight title against McGregor in Las Vegas.