The chant comes from Waka Waka (This Time for Africa), performed by Shakira with Freshlyground as the official song of the 2010 FIFA World Cup in South Africa. Its Tsamina mina zangalewa refrain was adapted from Zangalewa, a 1980s Cameroonian song by Golden Sounds that had already spread widely across Africa. Online, creators isolated the endlessly catchy eh eh chorus, looped it, and captioned it as losing braincells, turning a global football anthem into shorthand for catchy songs and silly content you cannot escape.