In My Feelings was released by Drake in 2018 as part of his album Scorpion, and it quickly became one of the year's biggest streaming hits. Its popularity exploded when fans filmed themselves dancing to the track, turning the In My Feelings Challenge into a global social media trend that drew in celebrities and everyday creators alike. The short, melodic hook made it easy to reuse in brief clips, and that recognisability is why the sound still appears in reaction videos, dance edits and meme compilations years later.