The phrase comes from the 2024 feud between comedian Inès Reg and singer Natasha St-Pier while both competed on the French television show Danse avec les stars. Reports and recordings of their backstage dispute spread quickly across French social media, and écoute moi bien petite salope was quoted, parodied and remixed far beyond the programme. Detached from the original row, the line became a shorthand meme in France for a theatrical warning, reused in captions, parody sketches and reaction videos whenever someone wants mock serious confrontation.