Online, inicio da rodada circulates mainly among Portuguese-speaking gaming communities who share short announcer clips for edits and soundboards. The line functions like other tactical shooter callouts, sitting naturally alongside phrases such as bomb has been planted and enemy spotted in Counter-Strike inspired videos. Because it marks a clean transition point, editors reuse it at the start of rounds, challenges and rematches without needing extra context. Its popularity comes from instant clarity: even viewers who miss the exact words understand a new phase is beginning and the gameplay is about to restart.