Keith Ape, a South Korean rapper, released It G Ma in 2015, and the track became one of the first Korean trap songs to break through internationally. Its Korean title, 잊지마, means do not forget, and the hook helped the song travel through online videos, hip-hop blogs and reaction videos before it entered wider meme and soundboard culture. The short excerpt survives because it is instantly recognisable to fans of Korean hip-hop, while its clipped delivery also works as a standalone hype cue for creators who have never heard the full track.