Khabane Lame, a Senegalese creator living in Italy, began posting on TikTok in 2020 after losing his factory job during the pandemic. His wordless duets and stitches mocked absurd life hack videos, replacing complicated tricks with the obvious simple solution and a palms up shrug. The format spread rapidly across TikTok, Instagram and YouTube, and in 2022 he became the most followed creator on TikTok. The clip remains popular because that silent reaction translates across languages and still fits any needlessly complicated idea shared online today.