Drachenlord, the online persona of German creator Rainer Winkler, became a major figure in German meme culture through his livestreams, vlogs and confrontations with online critics. His distinctive greeting Meddl Leude and his loud, direct way of addressing viewers made short clips of his speech easy to reuse. This line, in which he calls people to come to him, spread as a soundboard clip among fans and meme editors who use his voice as shorthand for bluster and provocation. It remains popular because it is instantly recognisable even to viewers who have only encountered him through memes.