Kurimanju is one of the supporting characters in Chiikawa, the Japanese manga series created by Nagano that follows small cute creatures through everyday adventures. The chestnut bun inspired character became a fan favourite for quiet, adult-like habits, including enjoying food and drink and letting out a contented sigh. As Chiikawa clips and edits spread on social media, short vocal moments like this were saved to soundboards for quick reactions. Fans reuse the clip because it signals satisfaction instantly, even in videos that have nothing to do with the original scene.