The lemons became famous in Brazil through television commercials for Pepsi Twist, the lemon version of the cola, in the early 2000s. Voiced as a bickering double act, the two animated fruit characters starred in dozens of short spots that many viewers still quote from memory. Clips later circulated on video sites, soundboards and messaging apps, detached from the original adverts. That nostalgia, mixed with the recognisably high pitched delivery, keeps the audio in circulation as a Brazilian meme reference rather than as advertising.