The line comes from a Staples commercial, where the main speaker reacts to a price with loud, delighted surprise, turning a routine shopping moment into a memorable advertising beat. Online, the shout was clipped and shared as a short reaction sound because its meaning is clear even without the original advert, and it fits any moment when a price looks too good to be true. It remains popular with creators making deal videos, shopping content and bargain memes, where a single enthusiastic voice can sell the joke faster than a caption.
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A loud, excited shout of wow, that's a low price from the iconic Staples commercial, used in reaction videos, memes and funny price reveal edits.
This clip captures a man shouting the line wow, that's a low price with full-throated surprise, his voice rising sharply and holding the excitement just long enough to land as a punchline. It comes from the familiar Staples advertising style where an everyday price suddenly feels like a discovery, and the delivery is so emphatic that it instantly signals disbelief mixed with delight. Hearing it makes a normal bargain feel dramatic, turning a simple number on screen into a moment of celebration. That exaggerated energy is why it works so well as a reaction, instantly telling viewers that something is surprisingly cheap without needing any extra explanation.