The line comes from New Kids, the Dutch comedy franchise about a reckless group of friends from Maaskantje that became a cult hit in the Netherlands and Germany through its dubbed television episodes and films. The German versions helped many short shouted lines circulate separately from the show as reaction clips and soundboard favorites. This phrase spread in gaming, football and fight edits because it is instantly quotable, easy to recognize and works even for viewers who do not speak German, keeping it in meme use long after broadcast.