The phrase became one of Mario's signature catchphrases in Nintendo's Super Mario games, widely popularized after Super Mario 64 in 1996 with voice actor Charles Martinet. Borrowed from the Italian expression of surprise, it was shortened online into a standalone reaction clip shared on soundboards and in gaming edits. Its brevity and unmistakable delivery helped it travel beyond Mario fans into general meme use, where it now signals a lighthearted mistake, an unexpected twist, or a character realizing something has just gone wrong.