Mamola is a Colombian slang expression meaning an emphatic no way, strongly associated with Liberal politician Horacio Serpa Uribe, who made it his signature public catchphrase. His forceful delivery turned an everyday denial into a recognisable political slogan that Colombians quoted far beyond Congress and election campaigns. Shared later as a short audio clip on soundboards and messaging apps, it survived as a reaction for flat refusals, keeping Serpa's voice familiar to younger internet users who may know the shout better than his long political career in Colombia.