Maze Runner began as James Dashner's 2009 novel before the 2014 film adaptation directed by Wes Ball, starring Dylan O'Brien as Thomas trapped in the Glade. The franchise became known for its maze escapes and sudden arrivals of new runners. Online, Portuguese-speaking editors shortened that dramatic energy into the chegou meme format, using the word for arrived as a comic entrance announcement. The clip now circulates on soundboards and in short edits, detached from any specific scene, where its familiarity comes from repetition rather than a single identifiable moment in the films.